Consumerism A New Layer Of Commodity Fetishism - 1300 Words

Consumerism is economic policies that place emphasis on informed consumption to protect consumers from unethical marketing activities. Consumers are free to make choices on the products they want to consume. This should orient manufacturers to produce consumer-oriented products, but the industrial revolution has made the food industry a money-making market. Capitalism is the main hindrance of ethical consumerism with products being advertised on various platforms, making a negative impact on food choices. Organic labeling provides information to consumers about the origins of a commodity and the conditions under which they are produced. It encourages consumers to make better food choices. Capitalism exploits ethical consumerism which then acts as â€Å"a new layer of commodity fetishism† (Gunderson, 2014, p. 109). Capitalism is a political and economic system in a country which is controlled by private owners generally for profit purposes. Consumer choices should lead to a free market, instead it is exploiting consumers. Ethical consumerism has been on the rise lately and consumers demand ethical commodities like organic and locally grown foods. Individual choices can lead the marketplace to a progressive social change. Producers of these commodities influence customer’s purchasing decisions through advertising and not letting them make individual choices. Consumer choice does not seem to have an effect on the type of commodities produced. It is ambiguous that food proje cts andShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesothers who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis